We create viewbooks, search pieces, other communications that appeal to both high school students and their parents by immersing ourselves in the campus experience. We typically spend at least a few days on campus absorbing campus culture, going to classes and student activities, athletic events, and spending time in the student residences.

We’ve learned from research that this audience—barraged as they are with dozens of viewbooks from colleges and universities—initially rarely reads much of the text, only skimming access points such as photos, pullquotes, heads, and captions. So copy must be brief and compelling, images superb, and there must be high-quality access points to immediately grab attention and provide a nugget of core information.

  • On-site research conducted with students, faculty, and staff
  • Concept presentation with sample storyboards
  • Campus photo shoots, as needed
  • Full writing and graphic design services
  • Production, printing, and delivery services

Rachel Morton Associates | 467 South Union Street, Burlington VT 05401 | 802-825-8030 |


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